Casual Elegance Meets Iconic
Accommodations on Diamond Beach
Is there anywhere you'd rather be?

Casual Elegance Meets Iconic Accommodations on Diamond Beach

Overlooking New Jersey’s beautiful Diamond Beach, Icona sits on one of the only private beaches in New Jersey. Open year-round, this fresh Jersey Shore newcomer just minutes from Cape May delights with elegant, feel-the-ocean-air interiors designed by celebrity designer Blanche Garcia, luxurious guest rooms and suites, and beach attendants who serve fish tacos and other tasty fare right on the beach. A sundeck, outdoor heated pool and live music stage create sun-soaked gathering spots for fun in the sun. Whether they’re sampling grilled snapper at Coastal Blue, sipping late afternoon cocktails at Bungalow No. 1 or sharpening their surfing skills, Hotel Icona guests savor life’s simple and sophisticated pleasures.

Rates & Getaways

Barefoot Beer Festival
Ocean Breeze Wine Festival
Bungalow #1 Beach Bar

Explore Diamond Beach

It’s All About Location

9701 Atlantic Ave. Diamond Beach, New Jersey 08260

Located on one of the only private beaches in New Jersey, Icona Diamond Beach is just minutes from Wildwood Crest and the charming and historic town of Cape May.

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  • “Hotel Icona always on my mind”

    Great service, awesome staff members and great location for an affordable price. I am going back there again during summer. Took a trip with my friends as well for my birthday and they also loved it. It's almost like our second home. I can't wait for next time :)

    -heyloo
  • “Courtesy”

    Everything about my stay at Icona was perfect. The staff are extremely professional and consistently kept us happy by providing the utmost level of courtesy to us and the rest of their guests. I can't wait to come back again in the summer.

    -Thomas P
  • “Wonderful place to stay!”

    I would highly recommend this hotel. The room was very clean, had everything in it you could need, staff was wonderful, and we had a great experience. I would definitely would give this hotel five stars and would encourage anyone to stay there.

    -Julie M
  • “Better than expected”

    The hotel was beautiful with a modern but comfortable design. I was thrilled when I discovered that our room was a full suite with a balcony with an ocean view. I will absolutely be returning once the warmer weather comes around.

    -Will_R85
  • “Best Hotel in Wildwood”

    My stay at Hotel Icona was fantastic. The hotel met and exceeded my expectations in every way. The staff was extremely helpful and the food at the hotel's bar and grille was fantastic. I will definitely be returning for another stay in the future.

    -sean49263
  • “Not your average shore hotel”

    This is an upscale hotel in a seashore setting. Lovely roomy accommodations in a quiet neighborhood but close to Cape May and Wildwood. The best is the welcome and the service. Staff could have not have been friendlier or more helpful. I look forward to future visits.

    -maddypat412
  • “Amazing Location”

    This was my first trip to the Hotel Icona even though I have been here before for dinner and drinks. I loved this hotel from the moment I walked in. Not only is it clean and very fresh but everyone was amazing. I would come back in a heartbeat.

    9Cara A
  • “Perfect Peaceful Getaway”

    Made an overnight trip to the shore just to escape. This place is like a little piece of Heaven. Rooms bright, clean and peaceful (as always) Ate at the restaurant this time. Nice relaxing atmosphere. Great food. Couldn't be more pleased.

    -BeachBabiey

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